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Over the past few years, tech giants like Google have faced increasing pressure from governments and users alike to make their advertising practices more privacy-friendly. The introduction of Confidential Matching marks a significant response to these calls. Built on confidential computing, this new technology enables...
The introduction of Apple's iOS 14.5 brought significant changes to digital marketing by limiting access to third-party data, making traditional audience targeting and remarketing strategies less effective. However, this shift presents an opportunity for advertisers to pivot towards first-party data—information you collect directly from your...