TL;DR ;) When evaluating the performance of a Google Ads campaign, many marketers traditionally focus on Return on Ad Spend (ROAS). While this metric has been a popular choice for gauging campaign effectiveness, it doesn’t provide the full picture. ROAS only tells part of the story—it...
Over the past few years, tech giants like Google have faced increasing pressure from governments and users alike to make their advertising practices more privacy-friendly. The introduction of Confidential Matching marks a significant response to these calls. Built on confidential computing, this new technology enables...
Google is under intense scrutiny once again. Following an antitrust lawsuit in 2020 regarding its search monopoly, the U.S. Department of Justice (DOJ) has now launched a second case in 2024, this time focusing on Google’s role in the online advertising market. These lawsuits have...
Digital marketing is a powerful tool that can help small and medium-sized enterprises (SMEs) compete with larger companies on a level playing field. However, even with a solid understanding of digital marketing, it's easy to fall into certain traps that can waste time, money, and...
The Paid Search Association's (PSA) YouTube Channel Published an interview with Jack Hepp, who's the owner of the Industrious Marketing agency. It's part of the PSA's monthly video series. In the Video Jack gives his opinion on the topic of the role of (human) PPC Managers...
The introduction of Apple's iOS 14.5 brought significant changes to digital marketing by limiting access to third-party data, making traditional audience targeting and remarketing strategies less effective. However, this shift presents an opportunity for advertisers to pivot towards first-party data—information you collect directly from your...